Software & Technology Company

Products bundling & market segmentation

Context & Issues

  • Investors keen to have a positive cash flow within the year
  • Complex discounts
  • As Is Product offer difficult to understand
  • Value perception not obvious for existing customers

What We Did

  • Product bundling & tailored made products spin off
  • Customer’s segmentation
  • Value based pricing design
  • Discount simplification
  • Price increases planning & calibration

Client Feedback

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Let’s Get In Touch

Contact Aisha Dewitte